Instantly new, yet instantly recognisable.
Design Stack refreshed the brand Identity of State Bank of India, the nation’s largest banking and financial services provider, to position them as modern and progressive, ready to meet the financial needs of all Indians. The challenge here was to arrive at a fresh perspective, while retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly new, yet instantly recognisable’.
Challenge
Design Stack refreshed the brand Identity of State Bank of India, the nation’s largest banking and financial services provider, to position them as modern and progressive, ready to meet the financial needs of all Indians.
Solution
Design Stack refreshed the brand Identity of State Bank of India, the nation’s largest banking and financial services provider, to position them as modern and progressive, ready to meet the financial needs of all Indians.
Instantly new, yet instantly recognisable.
Design Stack refreshed the brand Identity of State Bank of India, the nation’s largest banking and financial services provider, to position them as modern and progressive, ready to meet the financial needs of all Indians. The challenge here was to arrive at a fresh perspective, while retaining the brand’s iconic stature. Strategically, it needed to be ‘Instantly new, yet instantly recognisable’.